Will Poho & Joseph Tassoni
From the Creator of Moose Knuckles, Will Poho and co-designer, Joseph Tassoni are proud to present SWAM, a new line of Canadian made luxury swim suits engineered for cold water swimming. Toronto native Will Poho followed his Ryerson fashion degree with a Masters in global fashion management at FIT in New York and then turned his master’s thesis into the successful Moose Knuckles Canada line of premium urban outwear and sportswear. Montreal-born Ryerson grad Joseph Tassoni has held numerous fashion design, production and marketing posts, including at Joseph Mimran & Associates. In 2014 committed to the theme of keeping the world warm, this dynamic duo teamed up to create SWAM – the worlds first cold water bathing suit.