COUTURE COWBOY: CALGARY MEETS TOM*
After a successful debut Men’s Fashion Night in Montreal this June, TOM* set out to showcase men’s fashion in Canada in another city – this time west of The 6ix. In partnership with the Teatro Group, TOM* visited Calgary to honour and showcase the best men’s fashion the city has to offer. The event featured some of Canada’s most prolific menswear designers and celebrated the rise of men’s style in Cowtown.
Taking place during the Calgary Stampede, TOM* Couture Cowboy was a standout and unique event, fusing western fashion with the latest in menswear designs. Boasting an exclusive VIP guest list of 200 of Alberta’s Who’s Who in fashion, business, entertainment and media, Couture Cowboy featured live male mannequins from Sophia Models dressed in the latest menswear fashion including Smithbilt Hats, TOM’s Official cowboy hat sponsor.
Several pop-up fashion shows kept men’s style at the forefront of discussion throughout the evening while guests enjoyed delicious fare and drinks from Teatro. Sapporo, the official beer of TOM* Couture Cowboy, along with premium liquor brands CIROC Ultra Premium Vodka, Bulleit® Bourbon, Tequila Don Julio and Tanqueray Gin, kept everyone’s glasses full.
As the best platform for menswear in Canada, TOM* is committed to helping the business of men’s fashion by launching its first men’s fashion nights in cosmopolitan cities across the country. TOM* is honoured to have cast a spotlight on Calgary in its national journey.
Experience TOM* in Toronto this August 15-23. Get your tickets here.
Written By: Brian Wilson (@thebrianjwilson)